Navjit Kaur

Online Reputation Management · Google Reviews · India

Google review management consulting in India that earn real stars, not fake ones

Stars are the first thing a patient, diner or shopper checks before they call, book or buy. I help clinics, restaurants, D2C brands and local businesses across India collect more genuine Google reviews, reply to every one of them and spot the complaints that keep coming back.

NK
★★★★★ Navjit Kaur
13+ years · 250+ brands advised across India
  • Ethical, policy safe review requests
  • A reply to every review
  • Fake review reporting
  • Reports on calls, bookings & sales
Customer writing a Google review on a mobile phone Google · Trustpilot · App stores ★ 4.5+ is the goal
13+Years in digital marketing
250+Brands advised across India
₹50Cr+Ad spend managed
1 : 1You work with me, not juniors
Quick answer

What is online reputation management?

Online reputation management is the work of earning genuine reviews, replying to every one of them, and fixing the problems customers keep mentioning. For local businesses it directly affects calls, bookings and map pack rankings, because most buyers check your star rating before they contact you.

Platforms
Google, Practo, Zomato, Swiggy, Trustpilot and app stores
Methods
Review requests that follow Google policy
Replies
Written in the language the customer used
Reporting
Calls, direction requests, bookings and sales
Rating calculator

How many reviews will it take to reach 4.5 stars?

Most owners guess. Put in your current Google rating, how many reviews you have and the rating you’re aiming for. The number you get shows the size of the job, and why asking every single customer matters.

Google displays your rating rounded to one decimal place, so even a 0.2 jump can change who gets the click in the map pack.

?
Owner replies

One 2 star review, two very different replies

Future customers read your replies more closely than the complaint. Here’s an example of the difference a thoughtful reply makes.

★★☆☆☆ “Waited 50 minutes past my appointment time. Nobody explained anything.”
Typical reply

“Dear customer, we regret the inconvenience. Thank you for your valuable feedback.”

  • Generic and copied
  • Ignores the actual issue
  • Gives the next reader no reason to trust you
★★☆☆☆ “Waited 50 minutes past my appointment time. Nobody explained anything.”
Reply I’d write

“You’re right, and I’m sorry. A 50 minute wait without an update isn’t acceptable. Since last week our front desk messages patients on WhatsApp whenever the doctor is running late. If you’re willing, please call us so we can make your next visit right.”

  • Names the problem
  • Shows what changed
  • Moves the conversation offline
Where your reputation lives

Online reputation management across every platform buyers check

Indian customers rarely stop at one site. I manage the platforms that matter for your category under one process and one tone of voice.

Google Business Profile

Your rating, replies, photos and Q&A in Maps and Search. Usually the top priority.

Practo & health sites

Patient feedback for doctors and clinics, answered within medical ethics norms.

Zomato & Swiggy

Fast replies for restaurants, where ratings shift every week.

Justdial

Still a major source of local service enquiries in many Indian cities.

Trustpilot

Credibility for D2C and service brands selling abroad, via Trustpilot Business.

Amazon & Flipkart

Seller and product ratings that decide marketplace rankings.

App Store

Replies and well timed rating prompts, following Apple’s ratings guidance.

Google Play

Release by release review monitoring and replies for Android apps.

The five step review loop: ask, collect, reply, learn, fix AskCollectReplyLearnFix Review loop
How it runs

The review loop I set up for every client

Software alone won’t get you reviews. People will, if asking and replying become part of every customer interaction.

  1. Ask everyone, at the right momentAfter delivery, checkout or the appointment, by WhatsApp, SMS, email or a QR card on the counter.
  2. Make it one tapShort links that open the review box directly on Google or the right platform.
  3. Reply within 24 hoursPersonal, specific replies to every review, good or bad.
  4. Learn from the themesEach month I group the feedback into what customers praise and what they complain about.
  5. Fix the root causeOperations fixes for repeat complaints, then reports on fake or abusive reviews that break Google’s content rules.
Smiling Indian small business owner in her shop
For clinics, restaurants and local stores, the star rating is often the first impression. Photo: Bill Fairs / Unsplash
Who this is for

Review management built for the way your customers decide

Clinics, dentists & hospitals

Patients compare doctors on Google and Practo before booking. I set up post visit WhatsApp requests and write replies that respect patient privacy. Clinics also benefit from my local SEO work across India.

Restaurants, cafés & retail

Ratings move every week. Table and counter QR codes, quick replies and a weekly theme check keep the score climbing and give managers specific things to fix. Social media content then puts your best reviews to work.

D2C brands & apps

Post delivery emails, Trustpilot invites, marketplace ratings and app store replies. Strong ratings also lift results from Meta and Google Ads, where social proof matters.

Staying compliant

What’s allowed when you ask for reviews in India

The Bureau of Indian Standards published IS 19000:2022 on online consumer reviews, and the Department of Consumer Affairs has warned brands about fake reviews. Every system I build stays inside both, and inside each platform’s own rules.

Fine, and encouraged

  • Asking every customer for honest feedback
  • Sending a direct review link after a purchase or visit
  • Replying publicly to every review
  • Reporting reviews that are spam or off topic
  • Showing genuine reviews on your website with correct review markup

Not allowed, and I won’t do it

  • Paying for or swapping reviews
  • Discounts or gifts in exchange for five stars
  • Staff or agencies posing as customers
  • Asking only happy customers (“review gating”)
  • Pressuring someone to delete a genuine review
Illustration of a monthly reputation report with rating trend and complaint themes Reputation report · October Google rating4.1 → 4.4 New reviews+38 Reply rate100% Rating trend Top complaint themes Waiting time Parking Illustrative example
Your monthly report

A one page reputation report you’ll actually read

  • Rating and review count by platform
  • Reply rate and average reply time
  • New reviews this month
  • Top three praise themes
  • Top three complaint themes
  • Fake reviews reported and their status
  • Competitor rating comparison
  • Google calls and direction requests
  • Branch by branch scores
  • Next month’s three priorities

Calls and bookings come from your GA4 and call tracking, so you can see what a better rating is worth in revenue.

Navjit Kaur, review management strategist
Written by Navjit Kaur, 13+ years in digital marketing and 250+ brands advised. More about me

Online reputation management and Google review management across India

Businesses searching for online reputation management consulting, an ORM company in India or a Google reviews management partner usually have one goal: more genuine stars and fewer surprises. My review management consulting cover Google Business Profile, Trustpilot, Practo, Zomato and app stores, with replies, review requests and reporting.

I help clinics, restaurants, schools, D2C brands and local businesses across India, using only methods that follow Google’s review policies.

Navjit Kaur, digital marketing consultant in India

Written and reviewed by

Navjit Kaur

Digital marketing consultant with 13+ years of hands on work across SEO, paid media, brand positioning and analytics. I have advised 250+ brands and managed more than ₹50 crore in ad spend. Everything on this page comes from client work, not theory.

Last reviewed 13 October 2026 · LinkedIn · Contact

Free

Get a free review audit. Honest answers, in plain English.

Send me your website and goals. I’ll reply within one business day with what’s holding growth back and what I’d fix first.

Questions

Review management questions owners ask me

How does Google review management consulting work?

I audit your profiles, set up a simple way to ask every customer for a review, reply to reviews on your behalf or train your team to, report reviews that break platform rules, and send you a monthly summary of what customers are saying.

What does review management cost in India?

Pricing depends on how many locations and platforms you have and how many reviews arrive each month. Single location businesses usually need a setup fee and a small monthly plan. Request a quote.

Can a bad Google review be deleted?

Only if it breaks Google’s rules, for example spam, a conflict of interest or content about someone who was never a customer. Honest criticism stays, so the smartest move is a calm, public reply and fixing the cause.

Is it okay to offer a discount for a review?

No. Incentivised reviews go against Google’s policies and Indian consumer guidance. You can ask every customer for honest feedback, but you can’t pay for it or reward only positive reviews.

How many reviews do I need to beat a competitor?

Use the calculator on this page. It shows how many new five star reviews it takes to reach your target rating from where you are today. Recency and replies matter too, not just the total.

Do you reply to reviews in Hindi or Punjabi?

Yes. Replies match the language the customer used, so a review written in Punjabi gets a Punjabi reply.

Can doctors reply to patient reviews?

Yes, carefully. A reply should never confirm someone was a patient or mention their treatment. I write clinic replies that stay helpful without breaching confidentiality.

Which platforms do you manage?

Google Business Profile, Practo, Zomato, Swiggy, Justdial, Trustpilot, Amazon and Flipkart seller ratings, the App Store and Google Play.

See where your stars stand today

A free audit of your Google profile against your top three competitors, with your first five fixes.

WhatsApp