Meta Ads consultant for D2C brands, with Google Ads that pay their way
Rising CPMs aren’t usually what’s killing ad profits. Missing conversion data, tired creative and ROAS targets that ignore your margins are. I help Indian D2C, SaaS and lead gen brands run Meta Ads and Google Ads around real unit economics, with a weekly creative system that keeps finding new winners.
13+ years · 250+ brands advised across India
- ROAS targets based on your margins
- New creative tested every week
- Clean conversion tracking
- 0% markup on your ad spend
Meta Ads + Google Ads Weekly creative testsWhat does a Google Ads and Meta Ads consultant do?
I plan, build and manage your Google Ads and Meta Ads so every rupee is judged against your real margins. That means clean conversion tracking, a ROAS target based on your unit economics, and new ad creative tested every week so the account keeps finding winners.
- Best for
- D2C, SaaS and lead generation brands in India
- Typical spend
- ₹2 lakh to ₹50 lakh a month across Meta and Google
- Fees
- Transparent fees with no markup on your ad spend
- Ownership
- Everything runs in your own ad accounts
What ROAS do you actually need to make money?
“Good ROAS” means nothing without your margins. A brand with 70% gross margin can be profitable at a ROAS that would sink a brand with 35%. Move the sliders to see your numbers.
How I use this number
Your break even ROAS becomes the floor for every campaign. Prospecting campaigns can run closer to it when repeat purchases make a new customer worth more over time. Retargeting and brand search should sit well above it.
I also check the number against your bank account, not just Ads Manager. Platform reported ROAS and real revenue often differ, which is why conversion tracking is the first thing I audit.
Meta Ads and Google Ads do different jobs, so I plan them that way
Meta Ads (Facebook & Instagram)
Reaches people who don’t know your brand yet. The ad itself does the targeting now, so results depend on creative volume and quality.
- Advantage+ shopping and manual prospecting
- UGC, founder and creator led Reels
- Retargeting without overlapping audiences
- Conversions API for complete purchase data
- Competitor research in the Ad Library
Google Ads (Search, Shopping, PMax, YouTube)
Catches people already searching for what you sell. The wins come from paying only for searches that convert.
- Search campaigns with tight negative keyword lists
- Shopping and Performance Max with clean feeds
- Brand vs non brand reported separately
- Enhanced conversions and offline imports
- YouTube for consideration when the budget allows
Every week, new ads go in, winners get scaled and losers come out
Most accounts I audit are running the same handful of ads they launched months ago. I run a simple weekly board with your team: test three to six new concepts, scale what beats the account average and retire anything that’s fatigued. Here’s what a board looks like for a skincare brand:
Testing this week
Winners → scale
Retired
Illustrative example. Concepts follow Meta’s advertising standards and ASCI rules on claims.
Fewer campaigns, clearer jobs, more data per campaign
Over split accounts starve the algorithm. Twelve ad sets each spending ₹800 a day learn far less than three spending ₹3,200. I rebuild accounts so each campaign has one clear job, enough budget to exit the learning phase, and reporting that shows its true contribution.
Budget then moves by evidence, not habit. For Google, guidance from the Google Ads Help Centre on bidding and Performance Max is a starting point, then I test it against your own results.
Performance marketing consultant for brands that sell online
D2C brands in beauty, food, fashion, wellness and home, usually spending ₹2 to 50 lakh a month across Meta and Google. Strong organic social gives them a head start on creative, and reviews and ratings lift conversion rates. SaaS and B2B brands running Google Search for demos, with LinkedIn and Reddit Ads where buyers spend time. Lead gen businesses such as clinics, real estate and education, where call and WhatsApp tracking matter more than clicks. Clear positioning makes every one of these accounts easier to scale.
Transparent fees, your accounts
You pay ad platforms directly from your own accounts. I charge a fixed monthly fee agreed upfront and never a percentage of spend, so my advice to cut a campaign costs me nothing.
Google Ads and Meta Ads management for brands across India
If you are comparing a Google Ads agency in India, a Facebook ads agency in India or a freelance Google Ads consultant, look at who will actually run your account. With me you get senior, hands on PPC consulting: search, Shopping, Performance Max, YouTube and Meta Ads on Facebook and Instagram, all managed in your own ad accounts.
I work with D2C, SaaS and lead generation businesses across India, with ROAS targets set from your real margins.
Digital marketing consultant with 13+ years of hands on work across SEO, paid media, brand positioning and analytics. I have advised 250+ brands and managed more than ₹50 crore in ad spend. Everything on this page comes from client work, not theory.
Get a free ads audit. Honest answers, in plain English.
Send me your website and goals. I’ll reply within one business day with what’s holding growth back and what I’d fix first.
Questions about Meta Ads and Google Ads management
What does a Meta Ads consultant for D2C brands do?
I plan and run Facebook and Instagram campaigns built around your margins: account structure, audiences, a weekly creative testing system, Conversions API tracking and budget decisions that protect profit.
How do you charge?
A flat monthly management fee based on scope, agreed upfront. There’s no percentage markup on ad spend, so I have no incentive to make you spend more. Get a quote.
What ROAS should my brand aim for?
Use the break even calculator on this page. Your target depends on gross margin, shipping and return costs, and whether you’re buying first orders or repeat customers.
Is Advantage+ better than manual campaigns?
Often, for D2C brands with good tracking and enough conversions. It still needs strong creative and clean conversion data, and I test it against manual setups rather than assuming.
Do you manage Google Shopping and Performance Max?
Yes, including product feed fixes in Merchant Center, asset groups, audience signals and separating brand from non brand performance so PMax results aren’t inflated.
How much budget do I need to start?
Enough for the algorithm to get regular conversions, usually at least a few purchases a day per campaign. Below that, I’ll suggest a simpler structure or a different channel first.
Can you run ads for lead generation, not just ecommerce?
Yes. Clinics, real estate, education and B2B services, with call and WhatsApp tracking and offline conversion imports, so campaigns optimise for real leads rather than form spam.
Who makes the ads?
I write the briefs, hooks and scripts and review every ad. Your team, UGC creators or designers handle production, and I can recommend people.
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